Twenty-one Rwandan tour operators have participated in the renowned international tourism exhibition in Germany, (ITB), which commenced on March 5, 2024.

This leading global event for the tourism industry annually attracts over 10,000 exhibitors and sees attendance exceeding 160,000 visitors.

The exhibition serves as a platform for various tourism stakeholders, including hotels, tour operators, and representatives from institutions dedicated to the sector’s growth in their respective countries.

This year, Rwanda’s delegation is led by the Rwanda Development Board (RDB), alongside a diverse group of exhibitors.

Notable Rwandan companies at the fair include Wilderness Rwanda, Wanderlux Safaris, Wolf DMC, Kingfisher Journeys, Primate Safaris LTD, Akagera Aviation, RwandAir, African Parks, Mythos Boutique Hotel, among others.

RDB, Rwanda Development Board, is poised to engage in several meetings during the event, aimed at bolstering Rwanda’s tourism on the international stage.

In a conversation with IGIHE, RDB’s Chief Tourism Officer, Michaella Rugwizangoga, highlighted Rwanda’s consistent participation since 2000, underlining the substantial benefits derived from the exhibition.

Rugwizangoga also noted that one of the key opportunities for Rwanda at this year’s fair is the chance for RDB representatives to connect with high-level tourists from Germany, further promoting Rwanda’s tourism potential.

"This year, RDB, along with 21 partner companies, is showcasing Rwanda’s tourism offerings. Our ongoing presence since 2000 has been instrumental in discussions with leading tourism entities, reinforcing Rwanda’s status as a premier destination for luxury tourism," she explained.